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santiveri
barcelona
Visual Identity
2020
Santiveri Barcelona is a bridal boutique of timeless, elegant wedding dresses. They also design tailor-made dresses and accessories for brides, bridesmaids and guests, and provide personalized styling services and guidance.
The objective was to craft a visual identity that reflected the essence and elegance of the store's bridal attire while making a lasting impression on potential brides-to-be. The logo design was inspired by woman’s silhouette and reminds us of luxury fashion brands with a subtle and elegant design. It was meticulously conceived with a blend of romantic and modern elements. A delicate, swirling cursive font was modified to convey the store's commitment to timeless elegance, while a color palette of soft pastels, predominantly blush and ivory, evoked feelings of romance and sophistication.
The project was a harmonious marriage of creativity and marketing strategy, ultimately helping the bridal dresses store stand out in a competitive industry, making it a source of joy and inspiration for brides on their special day.