ROOTE is a Portuguese socks brand focused on transparency, quality and that pays attention to detail and sustainability. From design to production, all the elements of the brand are proudly designed and made in Portugal and its first collection was inspired in different places around the country.

With the brand's mission as my guiding light, I undertook the development of this project from point zero. This journey started with the creation of the visual identity and packaging, followed by the design of the sock collection. Lastly, my involvement extended to shaping the brand's content strategy, culminating in the launch campaigns and content creation, featured below.

Viagem is the first collection of the brand and includes 10 models of unisex socks, whose exclusive design is inspired by the unique characteristics of various regions of Portugal, reflected in its graphic elements adorning the socks, from the simplest to the most daring. All raw materials used by ROOTE were carefully selected and subjected to rigorous evaluation. From the product's thread and the cotton used - organic, top quality, without chemicals, fertilizers or pesticides and GOTS certified -, to the packaging paper chosen.

The box is characterized by its minimalist design, without a large brand presence - only with the symbol stamped in gold foil - and by its dual functionality: the objective is to be practical in logistical terms, but at the same time enough elegant and neutral so that the customer can use it later, including as a decorative element in the home.

Based on the concept of the first collection, the campaign was shot during 8 days around the different regions of Portugal that are represented in the socks. I was responsible for the styling, production and creative direction of all the content creation.