![](https://images.squarespace-cdn.com/content/v1/6513fa02fb17f813dda9de3c/94e5e2df-fd8b-4448-b65a-b67b5b4481ee/folha_laranja.jpg)
HONe
Visual Identity
2020
hone architecture services provides a wide field of architecture services, both in renovation and newly built projects. They work with our clients to develop the project that suits their needs and exceeds their expectations, combining design with space, light and materials.
Our approach features a modern aesthetic anchored in a bold, sans-serif typography with character angles adjusted to 45 degrees, embracing the geometric facets of the engineering and architecture universe. The core color palette revolves around a timeless and versatile dark blue, complemented by accents of vibrant orange. In addition to the primary logo, we've designed a distinctive symbol for some more specific applications. Based on the "h" of the logo, this symbol offers a more geometric version, evoking a sense of perspective related to elements like tables, chairs or doors. This representation encapsulates the brand's core concept – a customer’s gateway to services such as management, consultancy or training in the real estate area.