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Bricks&Brains
Visual Identity
2020
Bricks & Brains Solutions – Engenharia e Construção Lda. is a company in the engineering and construction sector, dedicated, in a non-exhaustive way, to public and private construction, remodeling, repair, conservation and demolition works, as well as consultancy services, purchase, sale and leasing of real estate and property management.
The aim was to create a strong yet understated visual identity, infused with a touch of masculinity and subtlety, evident in the use of techniques like silver foil. The design needed to possess the strength to be applied in construction sites while maintaining the company's reputation for credibility. It avoided a commercial or vibrant appearance. However, to introduce a color variation and prevent visual monotony, a brick tone was incorporated as a reference to the company's name.