A Loja do Xavier is a family-owned grocery store specializing in a range of high-quality products, especially Portuguese wine, anchored in the values of social responsibility - economic and environmental - giving priority to the inclusion of people with special needs.

Xavier was the starting point for the visual concept of the brand. He is a young adult with many talents: Sympathetic and empathetic, he has an enormous curiosity about people, countries and the world. Xavier has Trisomy 21: he was born with an extra chromosome 21 which, on a daily basis, presents him with special challenges and guarantees additional work! But his desire to be autonomous and his vocation for service helped him realize his dream: to have his own brand and store.

We came up with a proposal with a contemporary look, simple, but timeless and elegant, which brings us to gastronomy brands that strive for quality. The X in the logo not only pays homage to Xavier's name but also symbolizes a chromosome - an X - in the realm of science. This subtle yet powerful symbolism underscores Xavier's inspiring journey and his brand's dedication to inclusivity and excellence.